Authentication & Brand News is Born!

Reconnaissance International, publisher of Holography News®, is pleased to announce the launch of a new sister publication, Authentication & Brand News™, with immediate effect, replacing Authentication News®.

The decision to shift the focus of this newsletter to brand protection comes at a time when it is more important than ever for brand owners to safeguard their intellectual property and, on the flip side, easier than ever for counterfeiters and fraudsters to abuse that property.

Authentication & Brand News (ABN) contains news and features on technologies and strategies that protect products and brands from counterfeiting, piracy, smuggling and diversion, in both the physical and digital worlds.

For over 20 years, Authentication News has monitored the significant developments in document and product security. It was spun out of Holography News as a separate monthly publication to report on the rapidly growing field of authentication technologies and applications (of which holography was, and still is, a critical part), and has followed the growth of the authentication industry ever since - from early brand protection and secure document strategies aimed at deterring casual counterfeiting to the modern-day reality of international crime gangs operating in the physical, digital, and online worlds.