News in Brief

3D Images to Replace Traditional ‘Missing Person’ Posters

The charity Missing People has launched a new initiative in the form of posters carrying a 3D image of the missing person and a QR code which shows them laughing and smiling when scanned, in the hope that the changes will make the public more likely to engage and take action.

The use of 3D images and smiling faces is intended to humanise the missing person and the aminated characteristics and gestures will make them more memorable to passers-by. The idea is that people might notify friends on social media and share relevant details like background maps of where the person was last seen.

The posters were launched on billboards across London on 25 May to mark ‘Missing Children’s Day’, and the new format will be used by the charity for all new posters after that.