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Geek Bar’s New Holographic Packaging
Disposable vape brand Geek Bar has launched new packaging aimed at combatting counterfeit products. The launch follows a spate of incidents in which non-compliant vapes have been found for sale throughout the UK.
Geek Bar’s new packaging has a hologram and a new top-integrated seal, which will allow consumers to open packs using a tear brace.
Geek Bar’s decision to revamp its packaging is part of an ongoing campaign from the brand to combat the sale of illicit vapes. The brand has also been working with the Chinese authorities to stop counterfeit vapes at the source. According to Geek Bar, its work in China has seen the state close 12 counterfeit factories in recent months, with over 100,000 vapes destined for the UK market seized.
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