News in Brief

Holographyx Launches Patented Holo-Blister

Holographyx has announced that it has recently been granted US Patent # 11,052,020 B2 for its Holo-Blister® product, along with European Patent # EP 3532005 for the development of a cost-effective method to apply holograms to the back of blister packs using conventional heat-seal blister packaging equipment.

Holo-Blister holograms have been designed so that they will only be visible behind each pill/capsule cavity on the back of each blister pack, thereby allowing the printing of dosage and marketing information on the area surrounding the pill/capsule recess.

According to Holographyx, the size of the worldwide market for counterfeit pharmaceuticals has been estimated to be as much as $200 billion annually. Although anti-counterfeiting measures such as track and trace can be used to distinguish legitimate pharmaceutical products from counterfeits, these systems require consumers to go on-line to validate each of their pharmaceutical purchases.