Fathom Optics for Shorter Print Runs

Holographic foils and lenticular lens sheets are established methods for introducing moving colour and dynamic effects to product labelling. But what happens when the label print run is too small to justify the start up costs of these methods? Fathom Optics thinks they have the solution.

In the craft beer business, competition for shelf space and consumers’ attention is fierce, so imaginative, impactful labelling is hugely important for a small, independent brewery such as Iowa craft beer producer Confluence Brewery. In the case of Confluence’s ‘Wizard’ ale, the branding of the label opened all sorts of creative possibilities for a colourful, moving 3D image that would capture shoppers’ attention as they walk by, and further engage them as they pick up the can and rotate to explore the image further.