A Chip Off the Old Block – an Interview with Shobhit and Ankit Gupta

The Gupta brothers, Shobhit and Ankit, are Joint Managing Directors of the Holostik Group – a diversified business conglomerate in sectors including chemicals, biodegradable products, real-estate, warehousing, and digital technology.

But to readers of Holography News®, the company is synonymous with anti-counterfeiting and packaging enhancements and their father (Mr U K Gupta or ‘Guptaji’, who died in 2021) is widely acknowledged for laying the foundation of the hologram industry in India (see HN June 2021).

When U K Gupta founded Holostik in 1991, security hologram technology was still in its infancy and the technology was limited to only a few companies. He is credited with his early realisation of the tremendous potential of security holograms for the Indian government’s revenue protection, as well as the modernisation of the India Voter Identity Card and the use of security holograms as excise adhesive labels, starting with Uttar Pradesh and Tamil Nadu in 1998-99 and later expanding to 23 states.