Investment Demonstrates Breadth of Hologram Opportunities

Investment funds continue to flow into the diffractive optics sector. And as the following examples show, it isn’t necessarily into the usual suspects of document security, brand protection or packaging decoration.

Envisics raises $50 million

Envisics — a UK startup that designs holographic in-car technology that projects navigation, safety alerts and other data onto the inside of the windscreen using head-up display (HUD) technology — has announced an additional $50 million in funding.

The funds will be used both to carry out work with current customers on Envisics’ existing holographic technology, with customers including GM, and to continue developing the next generation of the platform, which, Dr Jamieson Christmas, founder and CEO, has said that this will come in a smaller form factor that will make it possible to build into cars of all sizes and with more enhanced video capabilities.