Filtrona Tapes Releases Supastrip Prism

Filtrona Tapes has released Supastrip Prism, a new range of holographic tear tapes designed to enhance packaging security and draw attention on the shelf.

Designed for easy tearing, Supastrip Prism is applicable to flexible plastic or paper packaging across various FMCG applications such as pet food, personal care, food-to-go, and frozen food. The tape has been developed to facilitate easy access to the product.

Prism Plus combines holographic films with print to enhance on- pack branding. Meanwhile, Prism Ultra offers selectively metallised holographic effects for a customised on-pack solution, and Prism Unique provides bespoke hologram designs in pursuit of maximum security and brand protection.

By adopting holographic visuals, brands are expected to catch consumers’ eyes, differentiate their packaging from market competitors, and make it more difficult for other industry players to replicate their designs.