Holographic Innovations Shine at CES 2024

Each year, the CES conference in Las Vegas unveils cutting-edge holographic technologies, and CES 2024 was no exception. The exhibition, which is probably the most influential tech event of the year, took place 9-12 January, in the West Hall of the Las Vegas Convention Centre.

ZEISS

Among the standout exhibitors was ZEISS Micro-optics, presenting its latest developments under the theme ‘Holography for a smarter tomorrow’.

A highlight was the introduction of high- end holographic solutions designed to make driving and daily life safer, more interactive, and more comfortable. Taking advantage of its extensive experience in the aerospace, semiconductor, and medical industries, ZEISS aims to bring holography into the mainstream.

Smart communication and information with transparent displays: ZEISS demonstrated turning transparent surfaces in cars and buildings into displays, projecting information into the driver’s field of view, enhancing safety and minimising distractions.