Meta’s New Sustainable Brand Protection Label

Hot from successes in the ‘Best Origination’ and ‘Best in Show’ categories at the recent International Hologram Manufacturers Association (IHMA) awards, Meta Materials is bringing its expertise in advanced materials and nanotechnology to the field of brand protection labelling, with its new product – NANO™ protect.

According to company literature, NANO protect is the world’s first nano-optic, plasmonic OVD brand protection label and offers ‘always on’ structural colour and movement. It comprises a blend of authentication optics, combined with design expertise, producing a security device with unique visual effects that is near impossible to replicate with other technologies.

One key advantage of NANO protect highlighted by Meta lies in its sustainable and environmentally friendly design. Manufactured without inks, pigments, or dyes, the security labels are built on a single layer of embossed material, making them one of the greenest security features available. The use of metamaterials enables NANO protect to achieve vivid visual effects while using only a fraction of the material compared to traditional microlens solutions.