New Technology Developments Lead Hologram Growth in 2024

Developments in new anti-counterfeit technologies will help support the growth of holograms in 2024, according to Dr Paul Dunn, chair of the International Hologram Manufacturers Association (IHMA).

Micro-lenses, micro-mirrors and plasmonics are among the rapidly emerging optical devices that have evolved on the back of holographic and diffractive technologies, and are seen as part of the natural evolution of optical science by R&D teams.

In turn, these technologies require new foils, different manufacturing processes and different originating technologies to get them fully to market and achieve commercial viability. This opens up more opportunities for savvy hologram manufacturers to secure additional market share and demonstrate how holography continues to secure new applications and remain a relevant technology.

However, in the coming months, manufacturers and their R&D teams will need to assess the viability of these nascent technologies and challenge themselves to come up with a new generation of authentication and anti-counterfeiting technologies for traditional applications.