MetaAnchor™ Connects Physical Products to Digital Experiences

Austria and US based, mobile authentication technology company, Authentic Vision, has announced the US market release of its Meta Anchor™ technology that, it claims, secures the link between physical products and digital value, services and experiences.

Authentic Vision’s Holographic Fingerprint- based technology provides a tool to protect the increasingly valuable digital experiences and assets around physical products.

According to the company, the key success factor is its Holographic Fingerprint, the data matrix code and the use of server-side analytics providing protection, which is so unique that even the company isn’t able to replicate it.

The label is small and customisable and Authentic Vision is able to integrate it into existing packaging, labels and closures – or even apply it directly to products. The fact that the label is clearly visible encourages customers to verify the authenticity of products instantly with any smartphone and the CheckifReal app.